📅 Starting on May 18, 2025 (International Museum Day) at the Kunsthaus NRW
📅 From 1st of June the new artist flags are shown at various art institutes in the Euregion.


Following the previous editions of What the Flag?! Euregio, the project continues in 2025 with a renewed focus: "How can we connect?". In a time where borders—both physical and mental—are increasingly questioned, this edition delves into the role of art in fostering connections between people, institutions, and regions. The flag remains central as a symbol of community, communication, and change.


This edtion of What the Flag?! explores the power of artistic expression in bridging divides—both literal and metaphorical. Traditionally seen as symbols of identity and division, flags are reimagined as tools for dialogue, prioritizing shared experiences over separation. Through collaboration among ten art institutions in the Meuse-Rhine Euregion, the project challenges national and cultural boundaries, building a network of exchange and mutual understanding.


By exhibiting these artist-designed flags at various locations, What the Flag?! transforms the act of flag-waving from a declaration of territory into a gesture of solidarity. The project asks: How can we create spaces where differences do not divide but instead enrich? How can art serve as a bridge, breaking down barriers of language, nationality, and perception?


Artists are invited to reflect on the many facets of connection—political, emotional, historical, and technological—by creating flags that express their individual perspectives. Whether addressing societal fragmentation, migration, or the impact of new communication tools, the artists contribute unique voices to a shared exploration of unity and division.


📍 The kick-off and archive exhibition will take place at Kunsthaus NRW, Kornelimünster on May 18.
From July 1st, the new artist flags will be displayed across all Very Contemporary venues. The program for the kick off can be found on the website of the Kunsthaus NRW.